Cully Eisenbeis is a Team Leader in Marketing at Edward Jones, a Fortune 500 financial services firm. Cully serves on the firm’s Client Attraction team, a sleeve of Marketing, which is tasked with enabling and equipping our financial advisors with the tools, technology and resources needed to support the growth of their branch. In his role, Cully is responsible for managing and providing strategic direction for the firm’s corporate and branch social media program as well as providing guidance for the firm’s Webinar program. Cully’s role focuses on defining the firm’s social media strategy, scaling the social media program to 19,000 advisors, ensuring that the firm is using best-in-class technology, developing ROI measurement models and ensuring continuous innovation of the program. Additionally, Cully focuses on developing partnerships amongst internal stakeholders and external technology partners.
Cully began his career in 2008 interning at a Karlsruhe, Germany-based sports marketing research agency. In his capacity at this firm, Cully rose from intern to Director of Client Services specializing in the valuation and marketing of sponsorships within the motorsports, tennis, and golf verticals. Following this role, Cully spent 5 years at FleishmanHillard, a St. Louis based global PR firm. As a Vice President on the Social and Innovation team, Cully was responsible for the development of the social media strategy, analytics, monitoring and insights team. At FH, Cully spearheaded the launch of the social media crisis group as part of the firm’s global reputation management team.
Cully is a native of St. Louis, MO., where he lives with his wife, Katie, and two children. He is an avid member of the St. Louis community serving, on the PR / Marketing board for the Ronald McDonald House Charities of St. Louis. In his free time (when he has it) Cully is an avid golfer, NASCAR enthusiast, and music lover.